KBC | Sawaal
Kaun Banega Crorepati is an Indian television game show which has managed to become a household name since it began airing in the year 2000.
Ogilvy and Mather approached us to create a humorous advertising spot for launching Sharukh Khan as the face of KBC. There was pressure to deliver from our end considering the previous year’s spot with Amitabh Bachchan was hugely successful.
In collaboration with the agency creatives, Sagar Mahabaleshwar, Nitin Pradhan, Vivek Kakkad a different approach was taken for this spot. Maintaining the narrative style of the previous years' ad, we decided to blur the lines between a commercial and reality.
Only back shots of people of varying ages were tactfully used to depict SRKs growing up years.It was imperative to find a suitable child for the main character - the child actor had the potential to make or break the ad. Extensive auditions were held in Delhi and Mumbai. Shrey Bawa eventually went to play the child character. Interestingly, another child actor was shortlisted to play the part, with Shrey being on standby on Pushi’s insistence. However, on the shoot day after witnessing Shrey’s performance, the agency creatives immediately agreed to swap the child actor.
The ad was shot in a school in Pune with Sanu Varghese being the DOP. He beautifully captured the realism portrayed in the ad. Warmer tones are used to depict SRKs childhood while the tone changes to blue to represent the shift to present.
Makrand Deshpande lent his voice for the VO. This was his voice over for a TVC. The background track of a film composed by Tapas Relia is designed to sound like that of a film. The dichotomy of the seriousness of the voice-over and funny dialogues worked very well for the spot.
The ad was 2 minutes and 10 seconds long running on all Star Network channels simultaneously. With its timeless deadpan humour, the spot went on to become a great success and made people take notice of us and our humorous filmmaking.
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