Haier | Embarrassing Demo
Haier has established itself as a global brand which offers high quality products with the latest technology. The brief was to create a stylish film that showcased the features of the new product while also being an enjoyable watch.
The creative team dissected the script and worked on it endlessly to make it an engaging film that was high on shareability. The premise of the story was kept in mind as new ideas, interesting perspectives were brought forth to modify the script. The concepts were brought together and a new script was written by the in-house team in collaboration with the agency, Famous Innovations. Keeping in mind the dad-daughter relationship, we added a fun twist to it by staging a playful banter with the kid outsmarting the father. The dialogues were written by the inhouse team for the humorous interaction between the duo. The taunts, comments and innocent snubs added to the comic value of the film. An engaging conversation was created around the relationship which also effectively showcased the features of the product.
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