Funda Goli
The confectionary, Funda Goli, was launched in 2009 with the promise of an international quality and unique Desi core. We collaborated with JWT to create a humorous advertising spot which emphasised on the strong ‘Desi’ element.
The ad film portrayed an Indian man, living in a haveli that belonged to the Britishers, trapped under the influence of a British ghost. Under the ghost’s effect, the man begins to imitate the English culture as his servants try all kinds of remedies to bring back their boss. The solution immediately strikes and the man is given a Funda Goli which instantly turns him back to his desi avatar.
The seemingly simple advertising spot required painstaking efforts to visualise the STOPBLOCK transitions, create the haunted and unique VFX atmosphere. Mock films were created to better understand how solutions could be achieved. The script presented the creative and filmmaking challenge of creating ghosts and showing the man’s transition to an English gentleman as he stood on the same spot. The ghostly atmosphere was created by adding shots of dangling chandeliers, blowing curtains along with playing with the look and feel of the film to accentuate the overarching haunted vibe.
The creatives allowed us to explore the script and take our time to find solutions to the filmmaking challenges. This consequently resulted in a successful ad film which went on to garner the public’s attention. The ad film thus created was an exaggerated funny spot which relayed the core ideology of Funda Goli – Dil se desi. (Indian at heart).
The creatives allowed us to explore the script and take our time to find solutions to the filmmaking challenges. This consequently resulted in a successful ad film which went on to garner the public’s attention. The ad film thus created was an exaggerated funny spot which relayed the core ideology of Funda Goli – Dil se desi. (Indian at heart).
If you enjoyed this film , we think you might like some of these related videos or all our work
